diff --git a/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c b/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c
index 9576b958622b382db25f179f90e2f8c7d872205f..e71065f9d3918a7623ac1bb517c14c7c9b632a39 100644
--- a/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c
+++ b/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c
@@ -348,7 +348,7 @@ static int ice_vsi_set_pvid(struct ice_vsi *vsi, u16 vid)
 	struct ice_vsi_ctx ctxt = { 0 };
 	enum ice_status status;
 
-	ctxt.info.vlan_flags = ICE_AQ_VSI_VLAN_MODE_TAGGED |
+	ctxt.info.vlan_flags = ICE_AQ_VSI_VLAN_MODE_UNTAGGED |
 			       ICE_AQ_VSI_PVLAN_INSERT_PVID |
 			       ICE_AQ_VSI_VLAN_EMOD_STR;
 	ctxt.info.pvid = cpu_to_le16(vid);